Obesity and fast foods – there’s little doubt about the link. Obesity has reached epidemic proportions in the United states. And it’s an epidemic that has grown side by side, step by step with the the fast food industry.

Eric Schlosser in his brilliant and shocking book, Fast Food Nation, describes the US as “an empire of fat,” and he lays the blame for this clearly and convincingly at the door of the fast food industry.

Obesity Fast Food Data

Twice as many American adults are obese today as in the 1960s. More than half of all adults and a quarter of all children are now obese. Over this same period, fast food has become cheaper and easier to buy. Further evidence for the link between obesity and fast food can be found outside the US. Since the early 1980s, American-style fast food culture has spread like wildfire around the world… And obesity has followed, accompanied by its many unwelcome side effects: heart disease, diabetes, arthritis and other ills.

As people in countries like Japan and China have abandoned traditional healthy diets in favour of fast food, the rates of obesity and associated diseases have soared.

In countries which have resisted the spread of fast food culture, like France, Italy and Spain, obesity is far less of a problem. The good news is that there is now more awareness about the ill effects of fast food than ever before, thanks in part to books like Fast Food Nation and documentary movies like Morgan Spurlock’s popular and punchy Super Size Me.

There also seems to be a genuine change in people’s attituded to to food and how it is produced. As Schlosser says modestly of his book: “its success should not be attributed to my literary style, my storytelling ability, or the novelty of my arguments.

“Had the same book been published a decade ago, with the same words in the same order, it probably wouldn’t have attracted much attention. Not just in the United States, but throughout western Europe,people are beginning to question the massive, homogenizing systems that produce, distribute, and market their food. The unexpected popularity of Fast Food Nation, I believe, has a simple yet profound explanation. The times are changing.”

What can we do about fast food and obesity?

So what can we do to as consumers to tackle the problem of obesity and fast foods?

First, we can stop supporting the traditional, unhealthy fast food chains. Let’s rather buy from outlets that sell healthy alternatives. More and more of these restaurants and delis are opening. There should be at least one near you. Support it!

Another thing we can do is to lobby our congressperson (or MP or some other political representative if we’re in a country outside the US) to ban all advertisements that promote foods high in fat and sugar to children.

As Schlosser points out, prevention is far better than cure. “A ban on advertising unhealthy foods to children would discourage eating habits that are not only hard to break, but potentially life-threatening.”

Such a ban may sound far-fetched, until you remember that 35 years ago a ban on cigarette advertising sounded equally unlikely. Five years later Congress banned cigarette ads from television and radio. And those ads were directed at adults, not children.

Smoking has declined ever since.

It’s time we did something similar with obesity and fast food

Apple cider vinegar is fermented apple juice.  It has been used as a home remedy for different ailments since the times of Ancient Egypt.  Hippocrates the Greek physician prescribed apple cider vinegar to his patients for various health complaints.  Apple cider vinegar was employed as an antibiotic, antibacterial and anti-inflammatory to fight infections.

During the times of the black plague in the Middle Ages a group of four thieves successfully protected themselves from the plague victims by drinking a decoction. This drink was made with apple cider vinegar.  The same mixture was later appropriately called the Four Thieves Vinegar.

In Ayurvedic apple cider vinegar is often used with gotu kola to revitalize skin.  Due to its antiseptic properties it is effective for treating acne.  Diluted apple cider vinegar can be used topically on bites, dry itchy skin, cuts, burns and calluses.

Apple cider vinegar is good for lowering cholesterol and blood pressure.  It is also an effective treatment for leg cramps, joint pains, osteoporosis and arthritis.  Apple cider vinegar is a digestive aid and remedy for digestive disorders such as heartburn and acid reflux.  It is a powerful weapon against infections, sinus problems, sore throat, nasal and chest congestion.

Apple cider vinegar is best known for weight control and weight loss.  It regulates and speeds up metabolism and is a powerful weapon in the fight against obesity.  Generally it is taken before meals and best result is obtained with sensible eating and exercises.  It is also important to drink plenty of water to flush out the impurities.  Many people have reported success in achieving and maintaining their weights with the help of apple cider vinegar.

You can purchase apple cider vinegar in pills, capsules and liquid form.  The standard dosage for pill is 285 to 300 mg twice daily.  It is safe and non toxic with minimal side effects.  Because of the acid content apple cider vinegar may cause stomach upset.  It must not to be used in conjunction with drugs for high blood pressure.

For dandruff treatment mixes cup of water with the same amount of apple cider vinegar. It can also be used with honey to aid digestion. Usually mix 2 teaspoons of apple cider vinegar, 2 teaspoons of honey with 8 oz of water either warm or cold.

Today apple cider vinegar is sold by health food companies worldwide for a range of ailments.  It is an effective, natural and inexpensive remedy.  You can use it for cats, dogs and horses too.  We can no longer ignore the health benefits of apple cider vinegar.  It is a handy item that we should keep at home.

In the quest for weight loss, the diet industry puts a lot of attention on what we eat but focusing on why we eat may be more important.

After losing over 70 lbs. permanently and becoming a weight loss coach for others, I’ve found most people have a pretty good idea of what they should eat. We have no problem categorizing foods into healthy and non-healthy lists. But ask someone why they eat and the usual response is “hunger.” Unraveling the deeper reasons beneath the pre-emptive response of “hunger” may take a little detective work!

Here are a few things that might be lurking beneath the surface of hunger. Keep in mind that the categories can overlap and coexist!

Learned Behavior

Some people learn behaviors at an early age and never question them. A good example is milk and cookies at bedtime or a larger-than-usual meal on Sunday nights. We rarely think about Learned Behaviors, we simply do them unconsciously. However, the calories still count!

Availability of Food

Imagine you ate a satisfying breakfast. You don’t feel hungry at all. Then, someone brings donuts to work. Imagine further that you don’t even like the type of donuts that appeared! How many times would you eat them anyway? Nine out of 10 times? Availability of Food can be a real quagmire along the weight loss route, especially in the United States where food is abundant and relatively inexpensive.

Other examples of Availability of Food are all-you-can-eat buffets and social occasions.

Cravings

Cravings for food are chemical. For example, when the brain needs serotonin, the brain causes carbohydrate cravings. When blood sugar levels are low, we may crave sugary or sweet foods. When we experience cravings, eating what we crave will satisfy the body for a very short time, then the craving will return full force. Protein is actually a better choice when intense desire occurs because it will break the craving cycle.

Emotional Eating

Food can dilute, soften or dull emotions we term “unpleasant” like anger, resentment, frustration, guilt and hatred. Even emotions we label “desirable” can be so intense, food may be used to dull the feeling back into a manageable or tolerable level. Prime emotions for this type of eating are joy, happiness, desire, elation and excitement.

At other times, we may eat to substitute for a lack of feeling. A good example of this is boredom. Eating when you are bored can bring on feelings of self-hatred, humiliation, and shame, but the bored, empty feeling is gone!

Habits

A habit is a stable behavior formed through repetition over time. Many people ask how this is different than Learned Behavior. The difference is that Learned Behaviors are learned from other people, usually family, and have a long history. We are solely responsible for forming Habits. The good news is that good habits are as easily formed as bad habits.

Social Eating

It is rare to socialize in any way today in America without the involvement of food. Watching a football game at a neighbor’s house, meeting friends you haven’t seen for a while: these things don’t need the involvement of food but it usually becomes an integral part of any social plan. This often intersects with Availability of Food. It might be wise to ask yourself if you are really hungry or just eating because it seems the acceptable and expected thing to do.

Environmental Eating

Does a visit to the ball park always mean hot dogs? Does a movie have to include 2000 calories of popcorn? Certain environments trigger eating that is unhealthy. Sometimes it can be any environment that is not home. For instance, do you always eat more than necessary when dining in a restaurant?

Hunger

Hunger, true hunger, is another reason to eat. And, ideally, it’s the only reason. Humans were designed to eat to fuel their bodies. Fuel to survive. Fuel for the massive amounts of maintenance, healing and growth our bodies accomplish every day.

The first step in straightening out a negative eating style is to be able to recognize the why as it’s happening.

It may take a bit of work to get to the point where true hunger can be recognized but we’d all be thinner and healthier if we ate only when we were hungry.